In 1993 I decided to study photography and start taking pictures.
I was 23 years old and had no idea that I would become a professional photographer
... and still be at it 20 years later.
At that time I threw myself into taking pictures and photographed anything that I found interesting.
I was lucky because I was surrounded by other artists ; actors, musicians, filmmakers
who were all eager to learn and open to experimenting.
At first I pursued photojournalism and worked at a weekly community newspaper.
I was influenced by classical black and white photographers,
many of them woman, who pioneered documentary style shooting.
They created a fertile environment for female shooters that would come after them.
I also traveled to war torn areas like Gaza and the Westbank, where I photographed the locals and those affected by political disharmony.
When I returned from Gaza I decided that war photography was not for me.
There I realized that choosing that path would lead me to a very lonely and dangerous existence. I came back with intense portraits rather then the images of war that I initially expected.
I also came back married to my husband Jonas.
In the late 90’s and after the Millennium I moved onto colour film and began to photograph and study subcultures.
Bodybuilders,wrestlers,gamblers,teens & farmers to name a few.
I would spend every weekend working on my own personal projects.
To earn a living I would photograph events and portraits.
I continued to travel and take pictures, mostly all candid.
I loved to meet and talk to people from different cultures and walks of life.
I always went out of bounds open and aware, that always lead me to amazing discoveries.
By 2005 I was photographing for National magazines and taking on big budget advertising work.
This is also when I had my daughter Jordan and became a mother for the first time.
When Jordan was two she began talking about ‘Princesses’, and was suddenly asking for Princess movies, books and costumes. This Princess phenomenon was sweeping young girls around the world and fascinated me.
Growing up in Israel, in the early 70s, I was unaware of Disney and was discovering it all with my daughter.
At the same time my mother was diagnosed with Breast Cancer.
The two events came together for me when I began to wonder what if these Princesses had to deal with Cancer?
What happens to them after the ‘Happily Ever After’? What if life didn’t quite work out for them as they had hoped?
Fallen Princesses was conceived in 2007.
As I re-imagined the well known characters of popular parables I would give them a modern story, a struggle and a new audience.
I completed the project in 2009 just before my second daughter Zoe was born.
I posted the series on JPG.com and a day later I was inundated with media requests.
The Princesses had gone viral!
I spent several months after that enjoying seeing my work published in print and on the web.
I was also recognized in the academic world and was often referenced in essays and dissertations.
The project has since been included in text books and curriculums around the world.
The Fallen Princesses have been exhibited internationally, in galleries and museums.
A few years later I began observing my two daughters, and their friends, at play with dolls. They would use Barbie and Ken dolls to play house and roll play with the dolls.
I decided that my next project would take a look at the life of Barbie and Ken.
This time I would get to create my own destiny for the ideal couple.
These iconic dolls have become part of the fabric of childhood around the world.
I imagined that Ken finally found his authentic self ( as i always felt that this needed to be addressed)
In the narrative Barbie has to deal with the reality that she has not only lost her husband’s affections, but also that she will have to re-evaluate herself as a woman.
For this project I worked with an amazing group of volunteers, cast, crew and friends who helped me build a large set at the X Buschlen Mowatt gallery.
In 2012 I realized ‘In The Dollhouse’; my most ambitious project to date.
The project has been described as a “commentary on the transient nature of beauty,
the difficulty of marriage and the importance of authenticity.”
The whole project is currently being exhibited at the Capture Photo Festival in Vancouver. It will also travel in 2014.
In 2013 I opened up my first studio.
Lately I’ve been working on various exhibitions and connecting with galleries.
I’m also in production on my new project ‘Gods of Suburbia’.
This year I celebrate 20 years as a visual artist.
I would like to thank my family and friends for their support during this double decade journey.
looking forward to the next 20 years...